All countries / France
Is B2B cold email legal in France?
Yes, without prior consent when you write to a named person at a company. The same applies to generic addresses such as info@.
Named person at a company
jane.doe@company.fr
No consent needed
Generic company address
info@company.fr
No consent needed
Sole trader or personal mailbox
jane@gmail.com
Not verified
B2B prospecting by email does not need prior consent if the message relates to the recipient's profession. The person must be informed and able to object. Generic addresses of companies (info@, contact@) are outside these rules.
What you have to do
- Send only offers related to the recipient's professional role
- Tell the person their address may be used for prospecting and let them object
- Offer a simple way to refuse further messages in every email
Consumers need prior consent. Sole traders using a personal mailbox were not checked.
Checked against the law or regulator · checked 2026-10-10