All countries / Greece
Is B2B cold email legal in Greece?
No, not without prior consent when you write to a named person at a company. The same applies to generic addresses such as info@.
Named person at a company
jane.doe@company.gr
Generic company address
info@company.gr
Sole trader or personal mailbox
jane@gmail.com
Article 11(1) of Law 3471/2006 allows unsolicited marketing email only with the subscriber's prior explicit consent, and Article 11(5) says the same rules apply to subscribers who are legal persons. Companies are protected the same way as individuals.
What you have to do
- Get explicit consent before the first email, also from companies
- Show clearly who the email is from and give a valid address where the recipient can ask you to stop
- Existing customers: allowed for your own similar products if they could object free of charge at collection and in every message
Later amendments changed the wording of paragraph 1 and added paragraphs, but the consolidated text still extends the rules to legal persons.
Checked against the law or regulator ยท checked 2026-10-14