All countries / Ireland
Is B2B cold email legal in Ireland?
Only in specific cases when you write to a named person at a company. For a generic address such as info@: yes, without prior consent.
Named person at a company
jane.doe@company.ie
Only in specific cases
Generic company address
info@company.ie
No consent needed
Sole trader or personal mailbox
jane@gmail.com
For business subscribers the rule is opt-out: it is an offence to send unsolicited marketing email to a subscriber, including a business subscriber, that has notified you it does not consent. The DPC warns that emailing an individual at a work address is not automatically B2B.
What you have to do
- Stop immediately when a business tells you it does not consent
- Treat named individuals with care: the DPC says consent of the individual may still be required
- Include a working opt-out in every message
The "named address" verdict is cautious because the DPC guidance on individuals at work addresses could not be read in full.
Checked against the law or regulator ยท checked 2026-10-10