All countries / Slovakia
Is B2B cold email legal in Slovakia?
Only in specific cases when you write to a named person at a company. The same applies to generic addresses such as info@.
Named person at a company
jane.doe@company.sk
Only in specific cases
Generic company address
info@company.sk
Only in specific cases
Sole trader or personal mailbox
jane@gmail.com
Only in specific cases
Section 116(3) of the Electronic Communications Act requires prior provable consent for marketing email. Section 116(15) lifts that requirement when the email goes to published contact details of a legal person or a sole trader. Every email must let the recipient refuse further messages easily and free of charge, and must show the sender's identity and an address for asking to stop.
What you have to do
- Write only to contact details the company or sole trader has published, for example on its website
- Offer a simple, free way to refuse further emails in every message
- Show who you are and an address where the recipient can ask you to stop
- Private individuals need prior consent, which you must be able to prove
Whether a named employee's address counts as published contact details of the company depends on where it was published. An address you guessed or bought is not published by the recipient.
Checked against the law or regulator · checked 2026-10-14