All countries / United States
Is B2B cold email legal in United States?
Yes, without prior consent when you write to a named person at a company. The same applies to generic addresses such as info@.
Named person at a company
jane.doe@company.com
No consent needed
Generic company address
info@company.com
No consent needed
Sole trader or personal mailbox
jane@gmail.com
No consent needed
No prior consent is needed. CAN-SPAM is an opt-out law and it covers business-to-business email as well.
What you have to do
- Accurate From, To and Reply-To; a subject line that matches the content
- Say clearly that the message is an ad
- Include a valid physical postal address
- Explain how to opt out and honour opt-outs within 10 business days
State laws are not covered here.
Checked against the law or regulator ยท checked 2026-10-10
Check a whole lead list Check one draft email for United States